Assignment 3: Zappos: Delivering Customer Satisfaction

Assignment 3: Zappos: Delivering Customer Satisfaction

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Strayer University

HRM 522

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Zappos: Delivering Customer Satisfaction REPLACE TEXT IN BLUE WITH YOUR OWN WORDS – PLEASE DO NOT PASTE THE QUESTION FROM THE ASSIGNMENT INTO YOUR PAPER . Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Suggest two (2) actions that other companies can take in order to mimic this culture.

Determine the major impacts that Zappos’ leadership and ethical practices philosophy have had on its stakeholders.

Examine three (3) of the ethical challenges that Zappos faces. Recommend three (3) actions that Zappos’ leadership should take in order to address these ethical challenges.

Evaluate the effectiveness of the core values in relation to developing a culture of ethicalness. Determine the manner in which the core values support the stakeholder’s perspective.

Analyze the major ethical challenges that Zappos has faced. Determine whether or not you would have resolved these challenges differently than Zappos’ management. Provide a rationale for your response. CONCLUSION A concluding paragraph summarizes the main idea, ties the main points together neatly for the reader, and ends with a sense of finality. Avoid introducing new ideas in the conclusion.


Be sure to credit any sources you use. All quotations, for example, must include their source in a citation immediately after your use of them. As a reminder, quality, academic resources include peer-reviewed journals, government, or a professional organization website. Note: Wikipedia and other Websites do not quality as academic resources. The following sites provide examples of APA format: and

Critical Thinking Community. (2013). Defining Critical Thinking. Retrieved from

Ellerton, P. (2011). Reason to Think. Issues, (95), 33-35.

ETS. (2013). Introduction to the Argument Task. Retrieved from

Soomo (2013). Critical Thinking. [Webtext]. Asheville, NC: Soomo Publishing.

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