Integrated View of Business

Integrated View of Business

Week 1 Road Map

Technological & Political Forces Shaping Business

Readings & Resources

· Week One Lesson Notes

· NY Times: “It’s a Flat World, After All” Preview the document

· Fast Company: “Generation Flux” Preview the document

Week 2 Road Map

The New Economy

Readings & Resources

· Week Two Lesson Notes

· The Future of Amazon, Apple, Facebook, and Google, Forbes (Links to an external site.)Links to an external site.

· The Four Horseman video

Video source: https://www.l2inc.com/daily-insights/the-four-horsemen-amazonapplefacebook-google-who-winsloses (Links to an external site.)Links to an external site.

· Fast Compay: The Amazon-Walmart Showdown That Explains the Modern Economy Preview the document

· Fast Company: The Future of Retail in the Age of Amazon (Links to an external site.)Links to an external site.

· Medium Corporation: Top Amazon Predictions for 2018 (Links to an external site.)

Week 3 Road Map

A Better Role for Business

Readings & Resources

Week 3 Lesson Notes

· Fast Company Magazine: Annie Leonard’s “Story of Bottled Water” Should Make Fiji Nervous (Links to an external site.)Links to an external site.

· Fast Company: Generation Flux’s Secret Weapon (Links to an external site.)Links to an external site.

· New York Times: Paul Newman Who?  (Links to an external site.)Links to an external site.

· The New Yorker: Companies With Benefits  (Links to an external site.)Links to an external site.

· Discussion Reading:  The New Management Paradigm &John Mackey’s Whole Foods (Links to an external site.)

Week 4 Road Map

Our Digital Planet

Readings & Resources

Week 4 Lesson Notes

· Forbes: Top 10 Tech Trends for 2018 (Links to an external site.)Links to an external site.

· World Economic Forum: Technology Tipping Points and Societal Impact (Links to an external site.)Links to an external site.

· The Terrifying Truth about New Technology Preview the document

Week 5 Road Map

Marketing 101: How is it Changing?

Readings & Resources

Week 5 Lesson Notes

· FastCoCreate: 25 Predictions for What Marketing Will Look Like in 2020 (Links to an external site.)Links to an external site.

· Fast Company: Beyond “Mail-Kimp”: The Future of Podcast Advertising (Links to an external site.)Links to an external site.

· Fast Company: 5 Trends That Will Change How Companies Use Social Media (Links to an external site.)Links to an external site.

· Jet Blue and Twitter (Links to an external site.)Links to an external site.

· Fast Company: The Brand Creator Partnership (Links to an external site.)Links to an external site.

· MobileMarketer.com: Dunkin’ Donuts’ Multi-day, Omnichannel Promotional Approach Maximizes Social Outreach (Links to an external site.)

Week 6 Road Map

Leadership in the “New” Business Environment

Readings & Resources

· Ted Talk: Drew Dudley Everyday Leadership

Video source: https://www.ted.com/talks/drew_dudley_everyday_leadership (Links to an external site.)Links to an external site.

· Fast Company: Leadership is Confusing as Hell Preview the document

· Fast Company: Leadership is Confusing as Hell Part II Preview the document

· Ted Talk: What It Takes To Be a Great Leader

Video source: https://www.ted.com/talks/roselinde_torres_what_it_takes_to_be_a_great_leader (Links to an external site.)Links to an external site.

· Harvard Business School: What Great American Leaders Teach Us (Links to an external site.)Links to an external site.

· Forbes: 13 Leadership Skills You Didn’t Need A Decade Ago That Are Now Essential (Links to an external site.)Links to an external site.

· Fast Company: The Secrets of Generation Flux Leaders Preview the document


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