Unit VII Case Study
This assignment provides you with an opportunity to analyze the impact of e-commerce on a business. First, choose ONE of the following case studies that can be located in the Business Source Complete database of the online library:
MarketLine. (2012, July). Ideeli: The growth of the flash sale website.
MarketLine. (2012). Play.com: The rapid rise of an online retailer.
After reading and examining the case, write at least a one-page analysis by addressing each of the following:
1. Briefly introduce the company and its history
2. Briefly describe the products and/or services available—what are consumers purchasing online?
3. Describe the basic elements of the company business model:
Core value proposition of the company—what is it offering, and how does it satisfy customer needs?
Target market/audience—who uses this service?
Revenue model—where does the money come from?
Competitive environment—who else is competing in this market, or who might enter the market and threaten this company’s position?
Competitive advantage analysis—how is the company attempting to gain an advantage? Competing on cost? Differentiation?
How are they promoting their products in the marketplace?
How would you rate the company’s success (financial results if available)?
4. Be sure to answer at least ONE of the following questions:
How has e-commerce impacted this business?
How has an “e-commerce presence” provided this business with opportunities that otherwise would not have existed?
Format your analysis paper by using Times New Roman, 12-point font, double-spacing, and one-inch margins. There is no need to include a title page nor a references page. Be sure to proofread your work before submitting it in Blackboard for grading.
Laudon, K. C., & Traver, C. G. (2015). E-commerce: Business. technology. society. (11th ed.). Boston, MA: Pearson Education.