Enterprise Marketing Management Plan

Enterprise Marketing Management Plan

o Current Offline Marketing Methods

o Proposed Online Marketing Methods

o Integrating Marketing Methods

· Key Performance Indicators (KPIs) Process Plan

o Business Process Plan – Goals and KPIs

· Data-Driven Web Analytics Plan

o Action Plan

o Benchmarks and 12 Month Sales Trend

o Time Frame and Budget

o Google Analytics Conversion Goals

o UTM Link Builder and Email Report

o Analytics Dashboards and Intelligence

· Search Engine Optimization Plan

o ***Future Assignment Week 4***

· Pay-Per-Click (PPC) Plan

o ***Future Assignment Week 5***

· References


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